Friday, July 12, 2013

Women Entrepreneurs on the Web (WeOW) Powered by Google

Google India is launched its Women Entrepreneurs on the Web (WeOW) initiative to help women entrepreneurs connect, grow their online presence and utilise Google products to launch and scale their businesses in tier-II and tier-III towns.

Women entrepreneur can  join this group to get access to training updates, interact with other WeOW members, and contact the WeOW team:
Any women entrepreneur can visit this website and signup  form and follow the instructions in the next screen to join the WeOW Members mailing list. Add our Google+ Page ( to your circles for access to training modules and notifications of hangouts and live training can follow the updates of this community in GOOGLE+ at . you can keep updates on Youtube as well at . If you want to keep update with latest update through mail then fill this form

Also, bookmark this link for access to the training modules and add our Google+ Page ( to your circles to get updates on live trainings and hangouts.

WeOW focuses on women entrepreneurs. "We tell them: 'Get your business online. We will build it for free'," says Rajan Anandan, managing director, Google India. Google estimates the number of women entrepreneurs in India at 1.3 million, more than any other country barring the US and China. "Imagine the impact these women can have on the entrepreneurial ecosystem. This is not just a diversity decision, but a core business decision," says Anandan.

WeoW was conceptualised by a few Googlers from Hyderabad in 2011. The business leaders at Google were receptive to the idea and in January 2012. the initiative was launched. "The focus was how the internet can empower women, how these entrepreneurs can sell online, and how they can connect with the customers. So, there is education, training, creating a community where they can support each other," says Anandan.
Moving into tier-II and tier-III towns, Google has not set a target. "We have the capacity to handle large numbers. We have not set a target, but the possibilities are immense considering 45% of internet users come from non-metros," says Anandan. Google will reach out to the women entrepreneurs in new geographies through word of mouth and actively looks at connecting with entrepreneurs already in the area.